The Secrets of the Bees
How to promote upcoming documentary about bees in remarkable way, which creates big buzz campaign?
If you don’t know the answer, National Geographic and Meanwhile created a great example for that with the communication campaign developed by them for “The Secrets of the Bees” documentary.
They created an engaging touchpoints that connect audience with nature:
- series of branded mini bee hotels across Manchester;
- permanent “bloomboards“;
- and more than 500 bee-friendly plants built into the site;
The main advantage of this creative concept is that it’s built around authenticity rather than traditional advertising and it illustrates the value of purpose-driven experiential communication.
And here are the art installations of the campaign.
Enjoy!
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