Panoramic Sunroof
Wise people say not to look so much at your disadvantages, but to focus on your advantages and to develop them.
Based on this idea is developed the communication campaign of Mitsubishi Montero Sport by ad agency Ogilvy Nicaragua.
This campaign is looking up – to the stars, to the sky, to the beauty of what is surrounding us, to the feeling of freedom.
Looking up, because one of the main advantages of Mitsubishi Montero Sport is the panoramic sunroof.
And the campaign is representing this competitive advantage through the feeling of looking up to the skies, landscapes, mountains and the whole beauty of the world.
I love this creative approach, because:
- it’s non-standard for advertising of products in this category;
- it focused on the feeling the product gives, not so much on the characteristics of its features;
- it’s more human than technical and this makes it touching.
And here are the key visuals.
Enjoy!
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