Heal the world
What do you want to leave behind?
With this question starts the communication campaign of Greenpeace, which I present you today.
The visuals of the campaign remind us in shocking and bold way the truth, that we don’t last for 400 years, but the plastic waste does.
Yes, as the main message of the campaign states “It takes up to 400 years for plastic to decompose.“
And the campaign leads to the site of Greenpeace.org where you can find out how to help in the fight against plastic pollution.
Some people see a sense of humor in the key visuals of this campaign, but not me. What I see is how much stronger will be the dark side than the light one, if we don’t take care:
- of what we do;
- how we do it;
- and what we leave behind us with our actions.
“Heal the world, make it a better place” sang Michael Jackson. Let’s do it!
And here are the key visuals of the campaign!
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Love, Kameliya
