Creativity is just connecting things
Thinking out of the box is always the key for creating original creative communication campaigns and collaborations.
As Steve Jobs once said: “Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while.”
And Crocs connected the dots and saw an opportunity.
As a result of this is their collaboration with the tech-wear label SLBS and the launch of smartphone cases in Crocs recognizable style:
- they are one of a kind;
- they correspond with Crocs brand identity;
- they are for real Crocs fans.
And here they are.
Enjoy!
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Love, Kameliya
