Happy molecular structures
Ad agency BBH London created really charming “happy” campaign for Chupa Chups brand.
With this campaign the brand Chupa Chups connects science with fun and brings to us the science of joy!
The key visuals represent molecular structures, where atoms are connected heads of the lollipops and chemical bonds between them are the lollipop’s sticks.
The molecular structures are of the happy hormones:
- dopamine;
- serotonin;
- endorphin.
In this way the campaign represents Chupa Chups as the lollipops, that bring happiness into your life through its varieties of tastes.
What we have in this campaign:
- powerful idea;
- clear image;
- no complex message.
And here are the key visuals.
Enjoy!
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