Crosswalk accidents
The crosswalks are supposed to be places with rules where everyone knows his rights and obligations – both pedestrians and car drivers.
But regardless of that, the reality is different and not so pleasant – there are lots of accidents in these “safety zones”.
To raise awareness about it Tuzla Municipality, Turkey developed special communication campaign.
It was based on the following real data – 20 000 accidents happened during the last 10 years in Tuzla Municipality. And yes, this is really big amount of accidents.
The communication campaign is representing on a real crosswalk this statistic data from the last 10 years, transforming the real crosswalk into an infographic.
Each stripe of the crosswalk presents a different year with the respective accidents during this specific year.
And here are the visuals of this campaign.
Enjoy!
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