Hellmann’s
The charm of the winter reminds us of the cozy feelings around the fireplace.
It reminds us also of the magic moments in the white snow.
Using the white snow as a background of the story, the communication campaign of Hellmann’s today represents the advantages of the product in non-standard way for such a product group.
The key visuals present classic winter landscapes with freshly fallen snow as a visual metaphor for Hellmann’s rich creamy mayo. And the main hero on these winter landscapes is the everyday food, which is enjoying this creamy harmony.
This campaign is:
- minimalistic;
- stylish;
- with amazingly created visual metaphor.
The campaign is developed by ad agency Ogilvy Canada and its key message is: “Season’s Eatings.”
And here are the key visuals.
Enjoy!
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