Get New Glasses
The communication campaign today is developed by ad agency “Paradais DDB”, Ecuador for the client “Óptica Los Andes”
Usually the campaigns for optic stores are very much predictable by showing beautiful people wearing glasses in beautiful situations.
This campaign is out of the cliche with its non-standard communication approach.
The key visuals of the campaign present cell phones with so much enlarged texts on them that they are visible for everybody around the owner of the phone.
But the personal messages have to stay personal.
And this exactly is the main idea of the campaign – don’t overshare your personal life by enlarging the font size of your messages on the cell phone. Just get your new glasses from “Óptica Los Andes”.
The headline of the campaign is “Keep It Private. Get New Glasses.”
And here are the key visuals.
Enjoy!
– – – – –
Thank you for sharing this virtual place with me!
For those of you who like my content, you can also subscribe for my LinkedIn Newsletter on Marketing or listen my podcast “MarkeTHINK zone”
Follow me on my social channels: https://linktr.ee/Kameliya.Kamenova
Be inspired and don’t forget to use your wings to fly!
Love, Kameliya
