Oscar worthy
Xiaomi not only presented during the period of Oscars its communication campaign for the new smartphone Redmi Note 15 Pro 5G, but also related the communication campaign itself with the nominated Academy Awards movies.
How?
By including the smartphone itself in popular movie scenes of nominated for Oscar movies.
All these movie scenes are well recognizable by the target audience and illustrate the main competitive advantages of Redmi Note 15 Pro 5G:
- real long lasting battery;
- low temperature water resistance;
- more than 2 meters fall resistance;
- phone for cinematic and real-life challenges.
And all these competitive advantages are wrapped with the key message of the campaign “Made for intense scenes, academy award worthy.“
This communication campaign is a brilliant example how to relate one creative concept with the best time for its launch and the best event during this time so that to present the competitive advantages of a product in a remarkable and distinctive way.
This communication campaign was created by ad agency “Madison Agencia” and here are the key visuals.
Enjoy!
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