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Product placement history

You know, you see so many advertisements for a different kind of products on your TV screen, that you think it’s not possible there to be more.

It’s interesting the fact, that the first television advertisement was broadcast in the US on July 1, 1941.It was of the watchmaker Bulova and costed $9. The 10-second spot displayed a picture of a clock on the map of the United States with a VO “America runs on Bulova time”.Here it is:

But than the advertising of the products started to be not only in the commercial break between our favorite films, but also even in the films by the product placement. There are films like “Transformers: Revenge of the Fallen”, where could be seen product placement of 47 brands. This is the last record. Can you believe it?

Here is the brief history of conspicuous product placement in movies. Enjoy it!




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