Detour sunglasses campaign
Some people think that OOH communication is dead.
Well, I have a surprise – it’s not!
Lack of creativity in using the OOH channels in an effective way, doesn’t mean that they are not useful in the communication marketing campaigns.
And the proof for this is the OOH campaign, which I present you today.
It’s of Detour sunglasses and shows how to use effectively OOH as a communication channels:
- by grabbing attention with strong key message;
- by using provocative, but at the same time classy sense of humor;
- and by showing the product as the main hero, responding to the key message.
The key message of the campaign is: “We want to sit on your face (respectfully)”.
Enjoy!
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Love, Kameliya
