Not for first dates

But for every other one

In a world full of copies, I appreciate very much the real thing – the originals:

the original people;
the original conversations;
the original feelings;
the original campaigns.

Because being original nowadays is an act of bravery.

And I love brave people.

The same way as I love brave and original marketing communication campaigns.

And such a campaign I’ll present you today.

It’s developed by FP7McCann Dubai for McDonald’s.

This campaign is not for hamburgers. It’s for the precious moments you share with your loved ones, while you visit McDonald’s stores for a hamburger.

For sure this is not the right location for your first date, but if your first date is a successful one, all other hundred dates after it need a place where you can feel comfortable with your loved one, while sharing lovely moments and conversations.

Because relationships are shaped by the dates that follow the first one – the first one is the spark, all others are the fire.

And McDonald’s UAE is positioned exactly this way with this communication campaign.

The key message of the campaign is: “Not for first dates. But for every other one.”

And the key visuals represent charming beautiful moments with loved ones: