At the university we’ve learned:

* Microeconomy, Macroeconomy

* Communication policy, Marketing

*Business planning, Business communications

*Finance, Industrial Marketing

*Management, European integrated market etc.

But the real education is coming outside the university:

• In the business books you read after the classes in your spare time. Books, which you read not only with your eyes, but also with your heart and hunger for new skills, hunger for being a better professional and a better person.
• In the conversations with real leaders with worth experience in marketing and sales. Have you noticed how brightly shine the real leaders and professionals? I’m not talking about the ones who talk too much, know everything and always use the word “I”, instead of the word “we”. I’m talking about the real worth professionals. They shine with their presence, with their charisma, with their worth experience and they always talk in “we” form, because they are team-players and team-inspirers. I adore this kind of leaders and I’m happy I had a chance to work with such ones. They are really worth knowing personalities and you could learn much from their management style.
• In additional seminars, trainings and courses you find and have, in order to improve yourself. Even if your company doesn’t provide you such ones, you have to do everything possible to find for yourself such activities and to take part in them. Don’t wait someone else to think about you – you are the first person, who has to do it for yourself.
• In your heart – do it with your heart. Not because you have to do it this way. Not because your manager expects it from you. But because you expect it from yourself first. You have to be true to yourself and your choices.

And while you do the things, mentioned above, there is one thing you should never forget: There will always be haters. But if you can still hear them, then your passion is not loud enough!

Be inspired and don’t forget to fly!
K.K.

We live in a technology-enabled and hyper-connected world, but sometimes it’s leaving us with less time to devote to the simple things, which are usually the most important ones at the end.

Such things like spending more time in the park without a computer or phone, just with our loved ones, just walking and drinking a cup of coffee or even such small things like saying “hello” to your neighbour in a beautiful sunny morning – the small things, which make the big difference in life.

This case is performed in very inspiring way in the new advertising campaign of Nescafe “The nextdoor hello”, developed by the advertising agency Piblicis, Milan, Italy. It’s outstanding, because it’s not just an advertising campaign, presenting the advantages of one product, but an advertising campaign, which is upgrading the product with a social message, that goes beyond it and makes you not only register facts, but think and make a change.

You haven’t seen it yet? You have to!

Here it is – enjoy it!

Be inspired and don’t forget to fly!
K.K.

Yes, even the bus stations could be very effective communication tool for spreading the message of your brand.

You don’t believe it?

Take a look at this! Enjoy it!

Br,
K.K.