In the IKEA Catalogue
IKEA knows how to attract the attention with their communication campaigns.
And this one is another proof.
What is the end consumer always looking for?
Products?
No!
The right answer is: Solutions to the problems.
This is exactly what IKEA provides and the campaign is emphasizing it. Because IKEA is not about furniture – it’s about convenient solutions for every situation in your everyday life.
The key messages are brilliant:
- “Your son moves back home and brings his wife. There’s a page for that in the IKEA Catalogue.“
- “Boy meets girl. Girl moves in. There’s a page for that in the IKEA Catalogue.“
- “You’re pregnant with twins. There’s a page for that in the IKEA Catalogue.“
And these key messages are written with big letters right next to the visual of the catalogue itself with a lot of blue and yellow post-its between the catalogue pages, symbolizing the big amount of problems, for which IKEA has solutions.
And here are the key visuals.
Enjoy!
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