New clients vs Current clients
In Episode 6 of my Podcast on Marketing “MarkeTHINK zone” I raise the question about the balance between gaining new customers and keeping the current ones.
- Attracting new customers is important but this strategy could be costly and unsustainable in a long term period if the actions to retain current customers are neglected.
- Acquiring a new customer costs five to seven times more than retaining an existing one.
More on this topic you could hear in Episode 6 of My Podcast on Marketing “MarkeTHINK zone”.
Enjoy!
Thank you for sharing this virtual place with me!
Be inspired and don’t forget to use your wings to fly!
Love, Kameliya
