Where ideas take shape
When a brand is a synonym of simplicity, comfort and functional solutions even its communication campaigns show it and prove it.
Such an example is the OOH communication campaign of IKEA, which I present you today.
This is a student campaign, developed by ad school “Inkubator ideja” in Croatia.
The headline of the campaign is ‘Where ideas take shape’.
The execution is:
- minimalistic;
- clear;
- clever;
- proving that less could be more.
Enjoy!
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Love, Kameliya
