Prove

Prove you are not boring

Comparative communication campaigns are rare and the reason for this is not only the law requirements, but also the delicate boundary between a style and a confession, which you have to keep.

Today I’ll present you one very interesting comparative communication campaign of the brand “Vinterior” – British vintage furniture e-retailer, brave and smart enough to launch this OOH campaign.

The charm of this OOH campaign is in its:

intelligence, while using irony;
sense of humor, while telling the truth;
challenge to be different than others in a style.

The main idea of the campaign is to make the target audience realize that their personality is so precious that it deserves not boring and generic option of mass-produced furniture as IKEA, but really special and one-of-a-kind furniture as “Vinterior”.

The key messages of the campaign support this main idea in a brilliant way:

“No Swedish meatballs. No instructions. No divorce. Vinterior – the online marketplace for vintage furniture and homeware.”
“Put the rest of your home to shame. Vinterior – the online marketplace for vintage furniture and homeware.”
“You’re better than flat-pack. Vinterior – the online marketplace for vintage furniture and homeware.”
“Prove you are not boring. Vinterior – the online marketplace for vintage furniture and homeware.”

This OOH communication campaign is developed by ad agency “10 Days”.

And here are the key visuals.

Enjoy!